Get to Know a Local Business: 360 Signs
It’s a sign of the times, a typical tale of many start-up businesses in recent years. Like many small business owners who were laid off from the corporate world, Tom Humphries seized the opportunity to become an entrepreneur. After his corporate layoff, Tom used his business skills to start 360 Signs. His doors opened on September 1st 2008 and business has been showing no sign of stopping ever since.
360 Signs is a five- person operation that specializes in sign creation from vibrant vehicle wraps to elegant lobby signs. Despite the fact that Mr. Humphries had no background in sign creation, he was attracted to the business potential. He also saw an opportunity to apply his knowledge of the technology industry attained through his experience in the private sector. Mr. Humphries recently received “rookie of the year” and “student of the year” awards for 2010 by Signworld, an organization of independently owned sign companies. This is indicative of his drive for success and his willingness to expand his knowledge about the sign industry.
Mr. Humphries’ business success can be attributed to his quality customer service and his resourceful nature. He approaches each client with the questions, “what are you looking for and how can we meet your needs?” This approach has proved effective, judging by the many positive testimonials about both quality and service posted on the 360 Signs web site. One described the 360 team as a “pleasure to work with” and as going “above and beyond to work with us on the right signage for our needs.”
When it comes to 360 Signs’ success, you can see the writing on the wall -- all over town! To assure a quality product, Mr. Humphries attends seminars about new and innovative ways to produce signs, stays in tune with creative materials and products that are available, and takes advantage of mentors from the sign company organization that he belongs to. Another sign of his resourcefulness is that he has taken advantage of the City of Austin’s Small Business Development Program’s no-cost BizAid Business Orientation. Offered weekly, the class is an overview of resources available to help aspiring or existing entrepreneurs. The Small Business Development Program also offers many low-cost classes such as Quick Books, record keeping and secrets of small business success. Also available is personalized business coaching on writing a business plan, developing your marketing plan and finding funding, all free of charge.
Because of his resourcefulness, Mr. Humphries has built a successful business on the solid platform of quality customer service and a quality product. When asked what advice he would give to new business owners, he replied, “Take advantage of the many available resources.” Humphries’ success is a positive sign of the times that taking advantage of available resources is the smart way to start and grow your business.
For more on 360 Signs, visit their website.
For more information about SBDP, visit AustinSmallBiz.org or call 512.974.7800.
Shop Local @ Locallyaustin.org