The Downtown Austin Wayfinding Project is an initiative to make it easier for residents, commuters and tourists to find Downtown Austin destinations and attractions.

The “wayfinding” improvement project, an action item outlined in the Downtown Austin Plan adopted by City Council in December 2011, aims to integrate a range of navigation and communication tools for traversing the downtown area, such as signage, brochures, kiosks and smart-phone applications.

“Wayfinding” explores ways to navigate from one place to another, and focuses on highlighting the experience of the path and eventual arrival of the wayfinding user.  The system will underscore downtown’s unique and eclectic identity, as well as improve movement for pedestrians, cyclists and motorists.