Three-part program will offer communications strategies for local artists
The City of Austin Cultural Arts Division, part of the Economic Development Department, announces GET NOTICED! PR & Marketing for ATX Creatives. As a recommendation in the Austin Music & Creative Ecosystem Omnibus Resolution to more fully support and sustain Austin's arts community, the Cultural Arts Division is offering the workshops as free professional development opportunities. The three-part series, created with input from PR and marketing professionals, CAD staff, and key local media, will be hosted August 2, September 5, and October 4. Each workshop will provide local artists and arts organizations essential public relations and marketing strategies to help them promote their projects and engage more successfully with their constituents. Recordings of each workshop and supporting printed material will be posted to the Cultural Arts Division website after each event.
Workshop #1 – PR and Marketing for the Arts
Wednesday, August 2 / 12:00-1:00 p.m.
Mexican-American Cultural Center (MACC) Auditorium/ 600 River Street/Austin 78701
This workshop will provide an overview of fundamental public relations and marketing best practices for artists and arts organizations. Kathleen Stimpert (PR and Marketing Specialist for the Cultural Arts Division) and Krissi Reeves (City of Austin Arts Commission and Vox Solid Communications) will review basic PR and marketing principles and present actionable plans for promoting artistic projects. The workshop will include:
- Public relations vs marketing (overview and definitions)
- Creating messaging and branding
- Writing press releases and pitches
- Media relations
- Community Calendar listings
- Cross promotion, community engagement, and scene building
- Social media marketing (basic overview)
Workshop #2 - Social Media Marketing & Audience Engagement
Tuesday, September 5 / 6- 7 p.m.
Dougherty Arts Center Theatre/1110 Barton Springs, Austin 78704
This workshop will be presented by Alie Cline, Engagement Editor for Texas Monthly, and former digital content strategist for the Blanton Museum of Art and social media manager for Slow Art Day. The session will simplify the complex—and sometimes overwhelming—world of social media so that creatives may use digital tools and strategies to support their promotional efforts. The workshop will include:
- Social media basics (which channels are right for you?)
- Facebook Events
- Creating engaging content—not just one-way promotions
- Building online audiences
- Understanding analytics
- Facebook ads and social media marketing
Workshop #3 – Arts Media Roundtable
October 4 /6 – 7 p.m.
Boyd Vance Theatre at the Carver Museum/1165 Angelina, Austin 78702
This panel, comprised of local arts media, will offer artists and arts organizations insight into the best ways to interact with the media and utilize media outlets to support the success of their projects. Panelists include Jeanne Claire van Ryzin (freelance arts writer and former arts reporter for the Austin American-Statesman), Michael Lee, (KUT), Robert Faires (Austin Chronicle), and Nicole Raney (CultureMap).
For additional information on the workshop series, please visit http://bit.ly/2th74y9 or contact Kathleen Stimpert at Kathleen.firstname.lastname@example.org or Krissi Reeves at email@example.com.
City of Austin Economic Development Department Cultural Arts Division (CAD)
The Cultural Arts Division of the Economic Development Department provides leadership and management for the City’s cultural arts programs and for the development of arts and cultural industries. The Cultural Arts Division is responsible for the Cultural Arts Funding Programs, Art in Public Places Program, community-based arts development, and programs to assist the development of film and creative industries in Austin. For more information, visit www.austincreates.com.