Businesses Live Pitch for Opportunity to Enter Chinese Global Market on March 12, 10PM – 2AM
The City of Austin’s International Program, within the Economic Development Department’s Global Business Expansion Division, and Alibaba Group, the largest commerce company in the world, are pleased to bring the second Midnight Pitch Event to Austin, Texas. This LIVE stream Midnight Pitch Event will run from 10 PM to 2 AM on March 12 at Austin City Hall, 301 W 2nd St.
Nine entrepreneurs will take the stage to pitch their products to a captive audience of Chinese retailers on Taobao Global, Alibaba’s solution that allows small-to-medium size businesses from outside of China to reach Chinese consumers via buying agents. This follows the first U.S. live pitch event in Austin, Texas last year, which garnered more than 13,000 views and 5 of 11 businesses received offers from Taobao Global to sell to China.
Alibaba Group serves as a gateway for businesses of all sizes to access China’s large and growing middle class of more than 300 million consumers -- expected to grow to 500 million in the next 5 years.
The Pitch Event aims to increase visibility of Austin brands and give businesses a chance to explore the Chinese consumer market, minus the expense of flying to tradeshows in China to meet buyers.
Participating businesses were coached by export experts, Blue Heron Holdings, LLC, Lee & Hays, PLLC, along with the Alibaba Group and the City of Austin Economic Development Department, prior to the pitch event to ensure fit and feasibility of importing their products into China and lay the groundwork for potential international expansion.
WHAT: Midnight Pitch Event: Businesses Live Pitching for Opportunity to Enter Chinese Global Market
WHY: To help Austin businesses gain new customers in the booming Chinese economy
WHERE: Austin City Hall, 301 W 2nd St; Free Parking with Validation
CITY OF AUSTIN ECONOMIC DEVELOPMENT DEPARTMENT GLOBAL BUSINESS EXPANSION – INTERNATIONAL PROGRAM
The City of Austin Economic Development Department (EDD) develops and leads the innovative programs that increase the prosperity of Austin’s citizens, our businesses, and our diverse neighborhoods. The Global Business Expansion (GBE) Division merges International and Economic Development Programs within the Economic Development Department in order to 1) enhance global opportunities for locals in business, trade, education, and cultural activities, and 2) bring international attention to Austin-area investments, resources, and events. Ultimately, the GBE Division is dedicated to scaling Austin’s position in the global marketplace to create a sustainable, vibrant economy that protects and enhances the environment, culture, and livability of the Austin area. For more information, visit www.austintexas.gov/gbe.
Midnight Pitch Event #ATXMidnightPitch
NOTE TO ASSIGNMENT DESK: Media is invited to attend and interview Midnight Pitch participants. Media is asked to arrive no later than 9:45 PM and no earlier than 10:10 PM to ensure no disruption to live pitch launch. For more information or details on the itinerary, please call or text Melissa Alvarado, Public Information Specialist Sr, at 512-825-5243.