The program will begin at 3 pm with a panel presentation followed by the formal unveiling of the gallery’s new sign, and an opening reception for the exhibit, Sam: His Life and Work. This exhibit chronicles his life and work plus examines Coronado’s personal life with photos, writings, drawings, and previously unseen works. It explores the depth of his artistic accomplishments and provides insight into the talent of this extraordinary man. The exhibit will run through April 19, 2014.
A panel discussion titled “Sam Z. Coronado: The Artist’s Impact on Latino Printmaking” will be moderated by Kelly Grajeda, ESB-MACC Administrative Assistant and previous Assistant Director of the Serie Project. Panel members include:
• Pepe Coronado – Master Printer and Director of Coronado Printstudio, New York City
• Jonathan Rebolloso – Master Printer for the Serie Project
• Tatiana Reinoza – Ph.D. Candidate, Department of Art History, The University of Texas
• Brian Johnson – Master Printer and Senior Lecturer at Texas State University and Austin Community College
Sam Z. Coronado was born in Ennis, Texas on July 12, 1946. After serving in the army from 1964 to 1967, Coronado began his artistic career in 1969 as a technical illustrator for Texas Instruments. In 1975, he earned his Bachelor of Fine Arts degree from the University of Texas at Austin. It was here that his legacy within the Latino arts began. He co-founded the Chicano Art Students Association in response to the lack of representation and opportunities for Mexican American artists. In 1984, Coronado also co-founded the Mexic-Arte Museum in Austin, Texas with Sylvia Orozco and Pio Pulido.
In 1991, Sam Coronado established Coronado Studio, a commercial screen printing studio in Austin. Two years later he started the Serie Project, a nonprofit organization whose mission is to promote Latino art through screen printing (a historically significant medium in Latin American art history). These two projects were perhaps his greatest and proudest achievements, as the Serie Project has hosted more than 300 artist residencies and has helped promote the careers of many art historians, curators, and printmakers. Coronado’s own painting and printmaking explores his personal history and identity while simultaneously encapsulating the Mexican American experience. His work has exhibited in solo and group exhibitions throughout the United States, Mexico, Europe, and Africa. His personal oeuvre and work through the Serie Project earned him several lifetime achievement awards from the Emma S. Barrientos Mexican American Cultural Center, the Austin Visual Arts Association, and Mexic-Arte Museum.
Coronado began painting in oils and acrylics early in his career. However, experimenting in various media techniques, he soon discovered his passion for printmaking and serigraphy. In addition, he illustrated books and magazines published in the United States, Mexico, and France. Many of his creations have attained a level of national prominence, such as Baile de Calacas I, an acrylic on paper published in Hispanic Magazine, and Tejano Santa, a print given as a gift by President and Mrs. George W. Bush to Kenneth Lay of Enron notoriety. Coronado taught design and lectured on Hispanic art and printmaking at a variety of museums, art schools, and universities including: The University of California, Berkeley, Universidad Veracruzana in Xalapa, Veracruz, Mexico, and Museo de Arte Moderno in Medellín, Columbia. In addition, he became an Associate Professor at Austin Community College, teaching Design and Illustration courses in 1991.
Grupo Grüvo will be performing throughout the evening.
Communications and Public Information Office
301 W. 2nd Street, Austin, TX 78701