This May Texas small businesses had an opportunity to launch their brand with the world’s largest e-commerce company, Alibaba. Using live stream technology, a pitch event was hosted in Austin to connect Texas businesses to thousands of Chinese retailers on Taobao Global, Alibaba’s solution that allows businesses from outside of China to reach Chinese consumers via vetted buying agents.
The Midnight Pitch LIVE in ATX event will be the first pilot event in the United States.
The USA products most sought after by the Chinese consumer are: fashion (bags, sportwear, shoes, accessories), health food, milk, snacks, nutrition products, baby & maternity apparel, personal care & beauty, and electronics
NOTICE: We recommend companies to register their trademark and intellectual property with China as soon as possible. Even if you decide not to participate in this pitch event, you should still register your company as early as possible since China gives protection rights to those who first file the marks. The most convenient and economical way to protect your brand overseas in 98 countries, including China, is to extend your existing US Patent & Trademark by filing internationally via the Madrid Protocol. You can do that online here. For e-commerce brand protection in particular watch this quick video by the U.S. Department of Commerce Commercial Services Office in Shanghai for best practices on protection, monitoring, investigating, and enforcing the rights of you brand overseas.
WHAT: Midnight Pitch LIVE in ATX event for Alibaba and Taobao Global