I Want To Be Recycled

Aug 18, 2016 - 2:36 pm

I Want To Be Recycled Header Image

Austin Resource Recovery has joined a national effort to encourage more people to commit to recycling. The I Want To Be Recycled campaign shows our recyclables are given another life when they become new products. Learn more about the campaign in this guest blog post from Keep America Beautiful.

Imagine a shampoo bottle that dreams of becoming a hairbrush, a steel can that hopes to someday be transformed into a bicycle, or a plastic bottle that believes that, one day, it could become a park bench. These are some of the many destinies that could be fulfilled if more Americans took time to do one thing: recycle.

A public service advertising (PSA) campaign introduced by the Ad Council and Keep America Beautiful (KAB) aims to inspire the nearly two in three Americans who do not recycle regularly to make recycling a part of their daily lives. Despite increased visibility of public recycling receptacles and increased curbside programs, levels of recycling remain low at less than 35 percent.



Shampoo bottle dreaming of becoming a comb image
The average American generates 4.4 pounds of trash per day and recycles or composts only 1.51 pounds. Think of all the hairbrushes, bicycles, and park benches that could be produced if all of that was recycled instead. As a whole, the United States produces approximately 254 million tons of trash each year and recycles and composts 87 million tons of this material, according to the U.S. EPA.

Most recently, Keep America Beautiful and the Ad Council joined with Unilever to expand the conversation around recycling beyond the kitchen and into the bathroom as nearly half of Americans do not consistently recycle their plastic personal care products. This new phase of the campaign illustrates how products like shampoo bottles can be recycled and transformed into new products, like hair brushes, combs, and more.


Visit IWantToBeRecycled.org to get a behind-the-scenes look at how trash can be transformed through recycling, to debunk common recycling myths, and to find details about recycling locations near you. You can also find out how to give garbage a new life or learn how many times an aluminum can can be recycled into a new aluminum can by following our conversation on Twitter with the hashtag #berecycled or liking us on Facebook.