In September 2009, City Council passed a resolution that reallocated funds from the Holly Good Neighbor Program to develop a Master Plan for Edward Rendon Sr Park at Festival Beach, Fiesta Gardens and the Holly Power Plant Site Park, which provides an additional 9 acres of parkland.

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Holly Shores/Edward Rendom Sr at Festival Beach map

Scope of Work

The Master Plan will serve as a guide for best uses for new and existing parkland and facilities. The Master Plan area consists of the north shore of Lady Bird Lake from I-35 east to Pleasant Valley Rd and south of Canterbury St. The Parks and Recreation Department (PARD) will work with a team of consultants led by Michael Van Valkenburgh & Associates Inc. (MVVA) to plan the future of this important public space. PARD will hold the following public meetings:

  • Existing Conditions, Opportunities and Challenges Phase - The consultant will compile and analyze data which will assist stakeholders in understanding the parameters, possibilities and challenges of the planning area. Public Meeting #1 and #2 will occur during this phase and public input is encouraged.
  • Preliminary Concept Design Phase - A design work session will occur, developing Alternative Preliminary Concept Designs for the park that responds to the public input received during the first phase. Public Meeting #3 will occur during this phase and will focus on future possibilities for the parkland.
  • Draft Master Plan and Implementation Strategy - A phased implementation strategy will be developed for the project. The presentation of the Draft Master Plan will occur at Public Meeting #3.
  • Public Review of Master Plan - The public review strategy and schedule will be developed for the Master Plan, which will move through the various Boards, Commissions and City Council for approval during this phase.

Public Engagement/Draft Master Plan Information

Phase 1A Implementation

Boards and Commissions

Environmental Board - 08/21/2013

Waterfront Planning Board - 08/12/2013

Design Commission - 08/26/2013

Planning Commission - 08/27/2013

Parks Nav/L&F Committees - 09/09/2013

Parks Board - 09/24/2013

City Council - 08/28/2014

Final Master Plan

On August 28, 2014 City Council approved the Holly Shores/Edward Rendon Sr. Park at Festival Beach Master Plan.

Download Final Master Plan

Download Holly Shores Public Art Action Plan

Link to Festival Beach Bathroom Restoration information

For questions, please email for further information or call 512-974-9470

Second Public Input Meeting on August 22,02018  View Meeting Flyer

Helpful Links

Holly Good Neighbor