In September 2009, City Council passed a resolution that reallocated funds from the Holly Good Neighbor Program to develop a Vision Plan* for Edward Rendon Sr Park at Festival Beach, Fiesta Gardens, and the Holly Power Plant Site Park, which provides an additional 9 acres of parkland.

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Holly Shores/Edward Rendom Sr at Festival Beach map


The 2014 Plan serves as a guide for best uses for new and existing parkland and facilities. The Vision Plan* area consists of the north shore of Lady Bird Lake from I-35 east to Pleasant Valley Rd and south of Canterbury St. The Parks and Recreation Department (PARD) worked with a team of consultants led by Michael Van Valkenburgh & Associates Inc. (MVVA) to plan the future of this important public space. PARD will hold the following public meetings:

  • Existing Conditions, Opportunities, and Challenges Phase - The consultant will compile and analyze data that will assist stakeholders in understanding the parameters, possibilities, and challenges of the planning area. Public Meetings #1 and #2 will occur during this phase and public input is encouraged.
  • Preliminary Concept Design Phase - A design work session will occur, developing Alternative Preliminary Concept Designs for the park that responds to the public input received during the first phase. Public Meeting #3 will occur during this phase and will focus on future possibilities for the parkland.
  • Draft Master Plan and Implementation Strategy - A phased implementation strategy will be developed for the project. The presentation of the Draft Master Plan will occur at Public Meeting #3.
  • Public Review of Master Plan - The public review strategy and schedule will be developed for the Master Plan, which will move through the various Boards, Commissions, and City Council for approval during this phase.

Community Engagement Information

Phase 1A Implementation

Boards and Commissions

  • Environmental Board: August 21, 2013
  • Waterfront Planning Board: August 12, 2013
  • Design Commission: August 26, 2013
  • Planning Commission: August 27, 2013
  • Parks Nav/L&F Committees: September 9, 2013
  • Parks Board: September 14, 2013
  • City Council: August 28, 2014

Final Park Plan

On August 28, 2014, City Council approved the Holly Shores/Edward Rendon Sr. Park at Festival Beach Vision Plan*.

Second Community Meeting on August 22, 2018  (View Meeting Flyer)

Contact Information

For questions, please email for further information or call 512-974-9470

* Please note: In 2020, PARD shifted from using the term "master plan" to describe all planning projects to other phrases that were more descriptive and could be used to identify the level of the planning process. For more information, please visit the Project Terms and Definitions webpage.