Increase Awareness with Search Marketing & Media

Discover the latest low-cost and effective tools to boost your online presence on Google and other search engines. Whether you're a small business or a nonprofit, this class will provide the knowledge and skills needed to improve reach and awareness across the board. Learn the ins and outs of search marketing, even if you outsource this vital task. Learn your best keywords, how to track the competition and win a ranking in search results. You will also learn basic PR and media relations strategies, increasing your chances of being featured in major media outlets, newspapers, and local television. This class is your gateway to mastering both search and media marketing for your organization. Don't miss out on these simple tactics to help grow your audience and increase awareness.

What To Expect

• All participants will receive a follow-along workbook to take notes, follow instruction and complete exercises during the session.
• Participants will also get a free toolkit – a collection of templates, forms, worksheets, software and other helpful resources to help make good use of the information shared in class.
• There will be time for Q&A with the instructor and we will take breaks to give you a chance to check email, grab a water or network with other participants.

Set yourself up for success. Register now and secure your spot!

Earn A Business Skills Certificate
This workshop is eligible for the City of Austin Business Skills Certificate program. Participants who complete six eligible courses in the program are recognized in a public awards ceremony with other local business and community leaders. View eligible classes at bit.ly/AustinSkillsCertificate.

Photo: Dec 2023 Certificate Graduates with Austin Mayor, Kirk Watson

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.

Map to City of Austin Small Business Division, 5202 E. Ben White, Suite 300