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This workshop will walk you through the steps to create a simple marketing plan and content calendar that will ebb and flow with your needs, and your workload. You will begin creating your plan during class and by the end, you’ll be ready to tackle marketing with new energy and ideas.

Whether you have a very small team of just 1 or 2 people or a larger team that's ready to carry the flag, this class will help you get a better grasp on your own marketing strategy. We will be using low-to-no-cost tools that make it very easy to plan and manage your own campaigns.

Register for Build Your Own Marketing Plan & Content Calendar

Course Materials:

  • Follow-along workbook to take notes, follow instructions, and complete exercises
  • Presentation slides and exercises will be provided to all participants
  • Toolkit - a collection of templates, forms, worksheets, and other resources

 

What To Expect:

Participants will be able to speak and interact with the instructor and each other. This is not an online lecture with only the speaker able to talk. There will be ample time for Q&A at the end, but we also have plenty of group discussions planned during the session and participants are encouraged to interact and ask questions throughout the session. There will be two ten-minute breaks to check your email, grab a cup of coffee, etc.

 

Who Should Attend?

Founders, Directors and business owners are encouraged to send key team members if they are unable to attend themselves. In fact, we have a BOGO offer this month, with two tickets provided for the price of one, so you can attend yourself and invite a team member, friend or colleague to come too.

  • Small business owners
  • Freelancers, writers, and consultants
  • Nonprofit professionals
  • Anyone looking to increase awareness for their organization
  • People with products and services to sell
  • Vendors and service providers
  • Both new and established businesses
  • Communications Managers
  • The person who just inherited "the marketing" at work, who is now in a state of panic

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Julie Niehoff will be the instructor for this online class.

Julie is Co-Founder & CMO for Distance Learning Media, an education technology firm that specializes in workforce development and continuing education. She is a co-founder of Local Business Institute, Transition Skills Training and was Director of Education for Constant Contact for ten years. Julie is a celebrated public speaker with significant experience with small business and nonprofit training. Her teaching style is informal and conversational. View Julie's LinkedIn Profile.

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This workshop is eligible for the City of Austin Small Business Skills Certificate program. Participants who complete six courses in the program are recognized in an awards ceremony at City Hall with other local business and community leaders.

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.

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