You know that marketing is one of the keys to success. But nonprofit budgets are tight (as is your time) and you don’t think you have enough of either to create an effective marketing plan. This three-hour class will cover the basics (what exactly is marketing—and what isn’t) and provide you with practical, low-cost strategies to increase awareness of your mission and offerings and to find new donors.
The session will provide you with tools for creating your own marketing materials, identifying and communicating with your target market, and positioning your nonprofit as the right choice to donors. Don’t worry if buzzy marketing words aren’t your thing—this will be practical advice, easy to understand and implement.
All participants will receive access to download a workbook and toolkit of resources including templates, worksheets, and helpful resources.
Small business owners are encouraged to send key employees if they are unable to attend themselves.
Course Material Downloads:
- Follow-along workbook to take notes, follow instructions and complete exercises during the session.
- Presentation slides and exercises will be provided to all participants.
- Toolkit - a collection of templates, forms, worksheets and other resources that will be made available at the end of the class. This is intended to provide additional information and support as you continue on the path to starting your business.
What To Expect:
This is a virtual class using Zoom meetings. Participants will be able to speak and interact with the instructor and others, as if in a live, in-person session. There will be ample time for Q&A at the end, but we also have plenty of group discussion planned during the session as well. There will be two ten-minute breaks to allow for checking your email, grabbing a cup of coffee, etc.
Who Should Attend:
- Anyone interested in starting a new business
- Business owners looking to rebuild or revamp, post-covid
- Freelancers, Designers & Writers wanting to launch their own brand
- Those in the process of starting a business, who may be stalled or stuck
- All are welcome - and if you are forming a partnership, we encourage all parties to attend
The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.