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This is an all-day class, with a one-hour lunch. This virtual instructor-led webinar will be on the Zoom platform.

This class covers five essentials to marketing your small business that has proven success with businesses like yours. This class gives you the tips, tricks, and best practices to succeed without wasting valuable time and money. The class covers these 5 essentials for small business marketing, including how to:

  1. Understand your customers better and sell more to them
  2. Know your competition and out-market them (even if they are bigger than you)
  3. Know and own your business/product/service value in the mind of the customer
  4. Know what marketing works and doesn’t for you and why
  5. Know how to adapt, improvise and overcome any obstacles

This class is one of the highest-rated classes in our series and one you won’t want to miss.

This class is taught by a University of Texas Instructor and counts toward the 6-course requirement needed to earn your Business Skills Certification.

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.


Free to attend.

Register for Marketing Essentials - Webinar

Virtual Event

United States

City of Austin Small Business Division