The City of Austin’s Rain Catcher Pilot Project is collaborating with The Nature Conservancy through their Build Healthy Cities initiative to learn about motivators for adopting green stormwater infrastructure. Behavioral science suggests that behavioral nudges, especially those that leverage social influences, may be powerful motivators that could lead to increased adoption rates in the pilot program. The Nature Conservancy is providing guidance plus conducting surveys and small focus groups to help refine outreach related to this pilot program. These finds can be applied to other urban conservation programs.