Quality, not price, should be the determining factor when buying smoke alarms.
When deciding on smoke alarm placement, be sure to have enough smoke alarms as it takes to provide your home complete coverage. Your chances for survival increase with each alarm that you have (One on each level of your house is the absolute minimum).
Special Audience Marketing (SAM) of Austin worked with AFD to develop the "Put a Finger on It" campaign and its mascot, "Freddy."