Priority Program 5: Grow and Invest in Austin’s Creative Economy
Growing and investing in Austin’s creative culture is a cornerstone of the city’s identity, as well as of its economy. The focus is to encourage and support Austin’s live music, festivals, theater, film, digital media, and new creative art forms. In order to support the creative industry, this priority program will include educational and economic programs as well as programs that provide affordable transportation, work space, housing, and healthcare.
Parks and Recreation Department (Laura Esparza- Program Champion); Planning and Zoning; Austin Public Library; Economic Development, Aviation
For additional information about this priority program, see page 199 of Imagine Austin, or contact the Planning and Zoning Department liaison.
With representation from a number of departments, the Creative Economy Priority Program team in the past five years focused on three thematic areas: 1) Building Creativity Capacities in People; 2) Creating Development in Place; and 3) Building Knowledge through Studies and Planning.
While the City’s investment in the arts has increased and the Creative Economy Priority Program (CEPP) team has made significant progress in its work, the reality on the ground is that the creative sector is still struggling with affordability issues. The creative economy indicators show growth in the City of Austin’s investment in the arts, and yet theaters, live music venues, and artist studios have continued to close. Every year more artists, creatives, and musicians move away from Austin because of the rising cost of living. Over the past 5 years since the adoption of Imagine Austin, the CEPP team has brought critical focus to the forces underlying Austin’s Creative Economy through targeted actions.