Circular Austin Showcase brings together investors and entrepreneurs for a one-day pitch event supporting the circular economy

The City of Austin’s Circular Austin Showcase connects circular economy businesses and entrepreneurs with potential investors in the region. Circular economy businesses provide sustainable solutions to their customers and practice zero waste within the organization. During this event, these entrepreneurs and business owners will pitch their circular economy business ideas and meet with investors to start and/or grow their businesses.

The City of Austin is proud to support our local circular businesses by hosting an event that helps Austin reduce waste, create a cleaner environment and grow the local circular economy.

"Circular Austin Showcase: Connect. Pitch. Impact. "

Austin-based circular economy companies are invited to apply

Showcase Prize

Circular economy businesses will pitch to judges for a chance to win $3,000 in prize money.


Event attendees will join networking sessions with investors and business owners in the circular economy to learn more about local efforts and investment opportunities.


Select circular economy businesses will pitch to judges for a chance to win $3,000 in prize money


The showcase will inspire and educate the investment community on the social, environmental and economic benefits of circular economy businesses.


A virtual pitch event hosting a diverse group of people from investor and business communities to support and inspire growth in the circular economy.

Meet and greet

Select circular economy businesses will individually meet with a cohort of potential investors to build their funding network.

Application information

Applications closed on June 7, 2021.

  • Space is limited. Apply to participate.
  • Applications were reviewed by June 11.
  • Selected participants were notified by June 18.

Eligibility requirements

This opportunity is only available to businesses and social enterprises based in the City of Austin. In addition, the business or social enterprise:

• must be focused on the circular economy, zero waste or sustainability.

• cannot have raised more than $500,000 in funding.

• must have an annual revenue under $250,000.

Event information

The 2021 event took place on Wednesday, July 28, 2021

6–8 p.m.

This virtual event is free and open to the public. Watch the event recording.

2021 event winner announced

Locoal was selected as the winner by an impartial panel of judges following virtual pitches from 10 finalists; including four companies who participated as Reverse Pitch Innovation Fellows. Scoring was based on business viability, fundability, circular economy/zero-waste impact, economic impact and local job creation, along with effectiveness of pitch delivery. Locoal will receive a $3,000 cash prize and track the amount of waste their business diverts or reuses annually in support of achieving Austin's zero waste goal. They also gained valuable feedback from competition judges. Watch the event recording.
Each of the 10 finalists made pitches for a variety of circular business concepts: 

  • Locoal* – repurpose spent grain to create ‘wattle socks,’ which help prevent soil erosion 
  • Black Lives Veggies – repurpose plastic waste to create garden boxes 
  • DV Designs* – repurpose spent grain to create beverage coasters 
  • Lola’s Classic Babies* – repurpose unwanted fabric decorator samples to create baby bow ties 
  • Pink Sugar LLC – reduce food waste by reusing cake and cupcake by-products; creating new products 
  • Terra Golf – reuse textile waste to create golf club covers 
  • Royal Jelly Bee Co. – create an apiary using locally sourced livestock and recycled woodware 
  • Reuseful Earth* – repurpose large plastic sacks to create container gardens 
  • Review Technology – a mobile app that allows a user to tell if an item is recyclable or compostable 
  • Re-Mat – reduce landfilled materials by opening a mattress recycling facility 

*2021 Reverse Pitch Innovation Fellows 

Thanks to a partnership between the City of Austin’s Circular Economy Program and Economic Development Department, businesses and entrepreneurs of the circular economy and zero waste industries have support and resources available to them.