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About this event

You know it’s important to market your business, but sitting down and coming up with a plan always ends up getting pushed to the side. Do you feel a nagging sense of dread when you try and figure out what you should post online next? Maybe you think a marketing plan is only for a bigger, more established business, or it’s just too expensive for you to think about at this stage.

This three-hour class will teach you low-cost, effective marketing strategies that you can put in place right away. It is a workshop. You will be putting pen to paper, making some decisions about what direction your marketing will take over the next 6-12 months. You will have the makings of a simple, affordable plan when .you leave. Plus, you’ll learn how spending a little bit of time to build a solid plan and online content calendar will save you time and stress in the long run. You’ll receive a workbook to use during this session, as well as a toolkit of resources including templates, worksheets, and helpful links.

There will be time for Q&A so come with all your questions!

Register for: Create Your Own Marketing Plan and Content Calendar


Who Should Attend?

  • Small businesses & Nonprofits
  • Creative people working to grow a business with their art or creative skills
  • Makers, creators, designers and artisans
  • Anyone looking to increase awareness, reach and revenue around their creative work
  • Anyone who recently "inherited" the marketing and is stressed about where to start

What To Expect:

This is a live, in-person class held at the City of Austin Small Business training room. Participants will be able to speak and interact with the instructor and others. There will be ample time for Q&A at the end, but we also have plenty of group discussions planned during the session as well. There will be two ten-minute breaks to allow for checking your email, grabbing a cup of coffee, etc.

Course Materials:

  • All participants will receive a follow-along workbook to take notes, follow instructions, and complete exercises during the session.
  • Presentation slides and exercises will be provided to all participants.
  • Participants will also get a free toolkit - a collection of templates, forms, worksheets, and other resources that will be made available at the end of the class.

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.

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Julie Niehoff will be the instructor for this online class.

Julie is Co-Founder & CMO for Distance Learning Media, an education technology firm that specializes in workforce development and continuing education. She is also a co-founder and Director of Education for the Local Business Institute, a national nonprofit that helps regional organizations that support small businesses across the US. Julie has worked with thousands of nonprofit organizations, both large and small as a former Director of Education for Constant Contact and as an adjunct instructor in Marketing for Austin Community College, specializing in nonprofit studies. She is a past Vice-Chair of the Texas Association of Nonprofit Organizations, has founded three successful nonprofits over the past 15 years and serves in an operational capacity for two of them today, while also serving on multiple boards. Julie is a celebrated public speaker, small business and nonprofit trainer and advocate. Her teaching style is informal or conversational, and she is known for making seemingly complicated topics very easy to grasp. View Julie's LinkedIn Profile.

City of Austin Small Business Division
5202 E. Ben White Blvd
Suite 400
Austin, TX 78741
United States