Marketing 102: Leverage Social Media for Growth

You know that social media marketing is one of the keys to growth. But budgets are tight (as is your time) and you may not think you have enough of either to manage effective online marketing campaigns. This three-hour class will cover the basics and provide practical, low-cost strategies to nurture relationships, increase engagement and bring in more money.

Register for Marketing 102: Leverage Social Media for Growth

The session will provide you with no-cost tools for creating your own social media marketing materials, identifying and communicating with your target audiences, and positioning your organization as the best choice. Don’t worry if buzzy marketing words aren’t your thing—this will be practical advice, easy to understand and implement.

Course Materials:

• Follow-along workbook to take notes, follow instructions, and complete exercises
• Presentation slides and exercises will be provided to all participants
• Toolkit - a collection of templates, forms, worksheets, and other resources

What To Expect:

Participants will be able to speak and interact with the instructor and each other. This is not an online lecture where only the speaker is able to talk. There will be ample time for Q&A at the end, but we also have plenty of group discussions planned during the session and participants are encouraged to interact and ask questions throughout the session. There will be two ten-minute breaks to check your email, grab a cup of coffee, etc.

Who Should Attend?

Founders, Directors and business owners are encouraged to send key team members if they are unable to attend themselves. In fact, we have a BOGO offer this month, with two tickets provided for the price of one, so you can attend yourself and invite a team member, friend or colleague to come too.

• Small business owners
• Freelancers, writers, and consultants
• Nonprofit professionals
• Anyone looking to increase awareness for their organization
• People with products and services to sell
• Vendors and service providers
• Both new and established businesses
• Communications Managers
• The person who just inherited "the marketing" at work, who is now in a state of panic

This workshop is eligible for the City of Austin Small Business Skills Certificate program. Participants who complete six courses in the program are recognized in an awards ceremony at City Hall with other local business and community leaders.

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.

Map to City of Austin Small Business Division, 5202 E. Ben White, Suite 400