Understanding Consumer Psychology

This class does not apply towards the Business Skills Certification Program.

Ever wondered why consumers make the choices they do? Ready to unlock the psychology behind buying behaviors and decision-making?

Join us for this dynamic 1-hour workshop where you'll dive into the science of consumer psychology and discover how top brands influence purchasing decisions.

✅ Explore the purchase cycle and what drives consumers to say “YES.”
✅ Learn the key psychological triggers behind successful marketing.
✅ Discover how to apply these insights to your business, brand, or marketing strategy.
✅ Gain actionable tools to predict consumer behavior and boost sales.

Whether you’re a marketer, entrepreneur, or just fascinated by human behavior, this session will give you powerful insights to enhance your business strategy.

🚀 Seats are limited! Reserve your spot today and start mastering consumer psychology! 🚀

Check out other sessions the Economic Development Department offers to celebrate Austin Small Business Week.

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.

Economic Development Department

5202 E. Ben White Blvd., Suite 300