This three-hour virtual class will teach you how to leverage simple search engine marketing tools and public relations to grow revenue.

Search has changed. Today, your customers and donors aren’t only “Googling” — they’re asking AI for recommendations. The question is: Will your organization show up when they ask?

In this three-hour class, you’ll learn low-cost, practical strategies to increase your visibility across traditional search engines and AI-powered results. Whether you're a small business or nonprofit, you’ll gain the knowledge and skills needed to improve reach, awareness, and credibility in today’s evolving search landscape.

You’ll learn:

• How to improve your rankings on Google and other search engines
• How AI tools decide what businesses and nonprofits to recommend
• Steps you can take now to show up in AI-generated results
• How to identify your best keywords and track your competition
• How to strengthen your online authority so both Google and AI trust your content
• Basic PR and media relations strategies to increase your chances of being featured in major media outlets, newspapers, and local television

Even if you outsource your marketing, this class will help you understand what to ask for — and how to know if it’s working.

This isn’t just about search anymore. It’s about being visible wherever people are looking — including AI.

Don’t miss these simple, practical tactics to grow your audience and increase awareness in 2026 and beyond.

Participants will also get a free toolkit – a collection of templates, forms, worksheets, software and other helpful resources to help make good use of the information shared in class.

Earn A Business Skills CertificateThis workshop is eligible for the City of Austin Business Skills Certificate program. Participants who complete six eligible courses in the program are recognized in a public awards ceremony with other local business and community leaders. View eligible classes here -- http://bit.ly/AustinSkillsCertificate

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1