The Heritage Tourism Division provides leadership and management for the City's heritage tourism programs aimed to attract tourists and convention delegates and to derive economic, business, and community benefits associated with honoring and preserving Austin as a place of personal heritage.

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The Heritage Tourism division promotes rich histories of people and places in Austin that also supports the economic vitality of the hospitality industry, as well as the surrounding commercial business districts, small/local business, creative sectors, and current tourism assets in the Austin Region.


Facilitate the development and execution of a forthcoming Citywide Cultural and Heritage Tourism Plan, informed through a public input process; administer Hotel Occupancy Tax funds allocated to the Historical Preservation Fund, which is the primary funding source for the Heritage Grant program, to support thriving establishments host long-term and short-term visitors; and help build capacity of tourism sites.

What is Heritage Tourism?  

The National Trust for Historic Preservation defines heritage tourists as those who travel to experience the places, artifacts and activities that authentically represent the stories and people of the past and present.

Economic Benefits of Tourism 

Tourism creates jobs, new business opportunities, and strengthens local economies. It protects heritage, natural and cultural resources, which improve the quality of life for residents and travelers who participate in the services and attractions.

Heritage Preservation Program

The Heritage Preservation Program is an historic preservation grant geared towards the promotion of tourism. The call for Heritage Grant applications is currently closed. For more information please visit

The Heritage Tourism Division staff is available to assist with any questions about our program and services. Meet the staff and connect with us here. .