The Heritage Tourism Division promotes rich histories of people and places in Austin that also supports the economic vitality of the hospitality industry, as well as the surrounding commercial business districts, small/local business, creative sectors, and current tourism assets in the Austin Region.
Facilitate the development and execution of a forthcoming Citywide Cultural and Heritage Tourism Plan, informed through a public input process; administer Hotel Occupancy Tax funds allocated to the Historical Preservation Fund, which is the primary funding source for the Heritage Grant program, to support thriving establishments host long-term and short-term visitors; and help build capacity of tourism sites.
What is Heritage Tourism?
The National Trust for Historic Preservation defines heritage tourists as those who travel to experience the places, artifacts and activities that authentically represent the stories and people of the past and present.
Economic Benefits of Tourism
Tourism creates jobs, new business opportunities, and strengthens local economies. It protects heritage, natural and cultural resources, which improve the quality of life for residents and travelers who participate in the services and attractions.