The Music & Entertainment Division is committed to serving the needs of the Austin music industry, and we can’t do it alone. We leverage local, national and international partnerships that align with our mission, vision, and values to provide the greatest benefit to the public.

Austin-Toronto Music City Alliance

The Austin-Toronto Music City Alliance—a first of its kind trade and export alliance for commercial music—is a public-private partnership with the Division, Austin City Council, the City of Toronto Music Sector, Economic Development & Culture Division, and private industry leaders in both Austin and Toronto.

The Alliance seeks to grow music industries in Austin and Toronto to create more jobs, earned revenue, and business expansion. The Alliance fosters joint programming and exhibitions, music product and service trade partnerships, and economic development of new businesses.

Texas Music Office

Austin is designated as a Music Friendly Community in the State of Texas through the Texas Music Office. The program provides designees with a network for fostering music industry development and sends a clear message to industry professionals that certified music communities are serious about attracting and developing new business.

The Office of the Governor’s Texas Music Office created the Texas Music Industry Directory to list music businesses of all kinds, from commercial music, to education, to tour services. The Division provides the maintenance and promotion of Austin’s portion of the directory, which connects members of the community to cultivate a stronger Austin music industry.

Love Austin Music Month

KUTX, Austin Music Foundation, and the Division have declared February Love Austin Music Month to highlight and spread the love of Austin music.

SXSW Community Showcases

In coordination with SXSW, the Division supports paid opportunities for Austin's musicians and bands to perform in official free community showcases during the annual springtime festival.