Holly Project with The Trail Conservancy
City Council District 3
Project Summary
Austin Parks and Recreation is partnering with The Trail Conservancy (TTC) to implement elements proposed in the Holly Shores/Edward Rendon Sr. Park at Festival Beach Master Plan and improve the Ann and Roy Butler Hike and Bike Trail and its connection in this area.
Background
The Holly Projects with The Trail Conservancy (TTC) are a series of projects aimed at fulfilling elements of the Holly Shores/Edward Rendon Sr. Park at Festival Beach Master Plan and improve the Ann and Roy Butler Hike and Bike Trail and its connection in this area. This includes the park area on the north shore from just west of the decommissioned Holly Power Plant at Festival Beach, stretching east to I-35. The area is located in the East Cesar Chavez and Holly Neighborhoods, home to generations of Hispanic/Latinx residents who have worked to preserve the area’s character and its culturally historic sites. During the development of the Vision Plan, Austin Parks and Recreation worked with neighbors and community members to identify priorities. TTC, in alignment with the Vision Plan, is partnering with Austin Parks and Recreation to implement the following projects.
Holly Shores Trailhead, Trail Enhancements, and Play Area
In 2024 and 2025, The Trail Conservancy held community engagement and schematic design for all three original projects: Play Area, Trail Enhancements, and Trailhead. With the completion of this phase of work, the original projects will become two separate projects for fundraising efforts: the Eastside Family Garden (formerly Play Area) and the Lakefront Trail Park (formerly Trail Enhancements and Trailhead).
Objectives
- Add a new trailhead to the northern entrance to the Butler Trail at Metz Park, which may include shade, seating, signage, and other amenities for the Trail and park users.
- Mark the connection between the future East Link Trail and the Butler Trail.
- Create a new concrete multi-use Trail connecting the Butler Trail along the shoreline of the decommissioned Holly Power Plant.
- Provide trail amenities, which may include shade, drinking fountains, additional tree plantings, and play features.
- Further develop the one-acre play area between Fiesta Gardens and Lorraine “Grandma” Camacho Activity Center along Jesse E. Segovia Street. Currently, the site is mowed with Bermuda grass, and there are picnic tables and temporary lighting.
Anticipated Timeline
- January to May 2024: Gather data and research (complete)
- April to May 2024: Community engagement phase 1 (complete)
- June 2024: Design phase begins (complete)
- Fall 2024: Engagement phase 2 (complete)
- Spring 2025: Engagement phase 3 (complete)
- Summer 2025: Design phase (complete)
- Fall 2025 - 2026: Fundraising and permitting (in progress)
- October 10, 2026: Design Concepts Open House
- 2027: Construction
Communication and Engagement
Community engagement began in spring 2024 and continued through 2025.
October 10, 2026: Design Concepts Open House
Meetings, Surveys and Outreach
| Date | Event | Location | Materials |
| April 12 to May 19, 2024 | Community Survey 1 | Online | Survey results (PDF) |
| April 13, 2024 | Table at Tejano Trail of Legends partnership event with Holly Neighborhood Association | Waller Beach | |
| April 17, 2024 | Presentation to East Town Lake Citizen Association | ||
| April 24, 2024 | Focused Conversations: Lorraine "Grandma" Camacho Activity Center Employees | Lorraine "Grandma" Camacho Activity Center | |
| May 2, 2024 | Table at Cinco de Mayo Event | Rodolfo "Rudy" Mendez Recreation Center | |
| May 8, 2024 | Table at Bike-to-School Pop-Up | Blackshear Elementary | |
| May 11, 2024 | Community Meeting | Lorraine "Grandma" Camacho Activity Center | Project Boards with Community Comments (PDF) |
| May 29, 2024 | Focused Conversations: Rodolfo "Rudy" Mendez Recreation Center Employees | Rodolfo "Rudy" Mendez Recreation Center | |
| May 29, 2024 | Meeting with East Town Lake Citizen Association Board |
| Date | Event | Location | Materials |
| September 21, 2024 | Community Open House | Lorraine "Grandma" Camacho Activity Center | |
| September 21 to November 4, 2024 | Community Survey 2 | Online | |
| September 25, 2024 | Community Open House | Virtual | |
| October 7, 2024 | Community Open House | Rodolfo "Rudy" Mendez Recreation Center | |
| January 15, 2025 | Engagement Series 2 Summary Report Published | Online | Engagement Series 2 Summary Report (PDF) |
| Date | Event | Location | Materials |
| April 12, 2025 | Community Open House | Lorraine "Grandma" Camacho Activity Center | |
| April 12, 2025 | Community Survey 3 Opened | Online | |
| April 22, 2025 | Community Open House | Rodolfo "Rudy" Mendez Recreation Center | |
| April 26, 2025 | Table at The Trail Conservancy's Holly Shores Bio Blitz | Holly Shores | |
| May 14, 2025 | Focused Conversations: Lorraine "Grandma" Camacho Activity Center Employees | Lorraine "Grandma" Camacho Activity Center | |
| May 20, 2025 | Community Survey 3 Closed | Online | |
| May 20, 2025 | Focused Conversations: Rodolfo "Rudy" Mendez Recreation Center Employees | Rodolfo "Rudy" Mendez Recreation Center | |
| July 16, 2025 | Engagement Series 3 Summary Report Published | Online | Engagement Series 3 Summary Report (PDF) |
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Site of the proposed trailhead improvements
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Holly Shores Trail
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Proposed site for enhanced play area
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View of Lakefront Trail Park Terrace Overlook
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View of Lakefront Trail Park Large Meadow and Bike Skills Area
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View of Eastside Family Garden Community Lawn and Play Area
Funding and Resources
Funding is provided by The Trail Conservancy's project donors.
Contact
For questions about this project, contact Elizabeth Barnes, APR Program Development Coordinator, by email or phone at (512) 974-9483.
Completed Spring 2025
Holly Shores Fishing Pier
This project provided area residents and visitors with an ADA-accessible realignment of the Trail along the waterfront with an expanded view and use of the water for fishing or recreation, including the restoration of the wetland habitat along the shoreline, seating under the heritage oaks, and parkland improvements with gathering space that meets the community’s needs. For additional information, visit TTC's project webpage: https://thetrailconservancy.org/projects/hollyproject/
- February to August 2019: Gather data and research
- September 2019 to August 2021: Design phase
- April 2023 to May 2024: Fundraising and permitting
- Fall 2024: Construction began
- Spring 2025: Construction complete
| Date | Event | Location | Materials |
| April 29, 2019 | ETLNCA Town Hall | ||
| May 18, 2019 | Project Kick-off Event | Lorraine "Grandma" Camacho Activity Center | |
| June 8, 2019 | Community Meeting 1: Open House | Meeting Boards (PDF) | |
| June 8, 2019 | Community Survey 1 Opens | Online | |
| June 12, 2019 | Festival Beach Community Garden Group Presentation | Terrazas Branch Library | |
| June 15, 2019 | Table at the Trail | Ann and Roy Butler Hike-and-Bike Trail | |
| June 19, 2019 | East Cesar Chavez Neighborhood Contact Team Group Presentation | ||
| July 5, 2019 | Community Survey 1 Closes | Online | Community Survey #1 Results (PDF) |
| August 1, 2019 | ETLCNA Neighborhood Meeting | ||
| December 7, 2019 | Community Meeting 2: Open House | Lorraine "Grandma" Camacho Activity Center | |
| December 7, 2019 | Community Survey 2 Opens | Online | |
| December 16, 2019 | Group Presentation | Rebekah Baines Johnson Center | |
| December 18, 2019 | Group Presentation | Terrazas Branch Library | |
| December 21, 2019 | Table at the Trail | Ann and Roy Butler Hike-and-Bike Trail | |
| January 10, 2020 | Parent Meeting | Metz Elementary | |
| January 11, 2020 | Community Survey 2 Closes | Online | Responses from Questionnaire #2 (PDF) |
| June 24, 2021 | Community Meeting 3: Open House | Virtual | Meeting Presentation (PDF) Presentación en español (PDF) Meeting Recording (YouTube) |
| June 24, 2021 | Community Survey Opens | Online | |
| August 31, 2021 | Community Survey Closes | Online | Questionnaire Results (PDF) |
Funding is provided by The Trail Conservancy's Corgan Canopy Fund and by donors listed on the TTC project webpage.
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Holly Fishing Pier