Business Planning 101: A Practical Guide for Artists
Tuesday, July 15, 2025
6:30-8pm
Whether you're just starting out or ready to take your creative practice to the next level, a solid business plan can be a powerful tool for clarity, growth, and sustainability. In this interactive 90-minute workshop, local artist and former management consultant (Boston Consulting Group) Malti B Lee will guide you through a practical framework for building a business plan that fits your goals and your art.
We’ll break down the core components of a creative business plan, including defining your vision, identifying your audience, mapping out income streams, and setting realistic goals. You’ll explore how your values, pricing, marketing approach, and time can all work together in a plan that supports your life and creative ambitions. Expect thoughtful discussion, practical tools, and a printable worksheet to help you keep moving forward long after the workshop ends.
About the Presenter
Malti B Lee is a British Indian artist based in Austin, Texas, who creates vibrant architectural paintings inspired by the cities and cultures she’s experienced around the world. Before transitioning into a full-time art career, she earned a PhD in physics and worked globally as a management consultant with Boston Consulting Group. Today, she blends her analytical mindset with her creative practice to help fellow artists grow thriving, intentional businesses. Her work has been exhibited across the US and is collected internationally
The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. For assistance please contact the City of Austin ADA Coordinator, David Ondich, at ada@austintexas.gov or (512) 974-3256.