The Austin-Toronto Music City Alliance—a first of its kind trade and export alliance for commercial music—is a public-private partnership involving Austin City Council, the City of Austin Music & Entertainment Division, the City of Toronto Music Sector, Economic Development & Culture Division, and private industry leaders in both Austin and Toronto.
The Alliance encourages joint programming and exhibitions, meaningful trade partnerships for music products and services, and growth of new commercial music business ventures through acting as a gateway for emerging entrepreneurs, as well as established professionals. The Alliance seeks to accelerate the music industry market sector in Austin and Toronto to create more jobs, earned revenue, and business expansion.