Visit our Galleries for FREE during operating hours! For events, check our Program Calendar!

Photo collage of people participating in ESB MACC events, including musical performances and Dia de los Muertos

Viva México

  • ESB MACC Viva Mexico 2026 Quetzalcoatl in red and green

    Viva Mexico 2026

ESB MACC Viva Mexico 2024 female dancers

Viva Mexico

Saturday, Sept 12
4:00-9:00pm
600 River Street, Austin TXD 78701
RSVP on Facebook

The Emma S. Barrientos Mexican-American Cultural Center (ESB MACC) presents its 19th annual Viva México celebration! This lively outdoor celebration in collaboration with Univision includes live mariachi music, local bands, and folkloric dance performances. It is a family-friendly alcohol-free event with free children’s art activities, games, and a vendor market. 
 
Univision, our local Spanish-language news station, will be providing bilingual hosts for the event. They bring high-energy excitement to our announcements in Spanish and English. The Mexican Consulate Humberto Hernández Haddad will give the “Grito de Independencia” or call to independence.  

Viva Mexico is an Austin tradition that pays tribute to both Mexico’s Independence Day and to the diverse cultural traditions of Austin’s Mexican, Mexican-American, Latino, Chicano, and Tejano community. Everyone is welcome to this celebration.

Check this page and on our social media accounts (@ESBMACC) for event details. You can always access our programs on our event calendar.

History of Viva Mexico
El 16 de septiembre celebrates Mexican Independence Day, commemorating the 1810 Grito de Dolores (call to arms) by priest Miguel Hidalgo that launched Mexico's war for freedom from Spanish colonial rule. Viva Mexico is an annual tradition at the MACC, now in its 19th year. We are celebrating on Saturday, September 12th so that our event falls on a weekend. 

ESB MACC Viva Mexico 2024 young dancers singing and dancing in front of mexican flags

Performance Schedule

4:00p.m. La Sonora Hechicera
5:00p.m. Danza Azteca Guadalupana
5:30p.m. Ricardo Castillon y La Diferencia
6:30p.m. Ballet Folklorico de Austin
6:00p.m. Play: La Corregidora (Auditorium)
7:00p.m. Latin Breed
8:15p.m. El Grito & Himno Nacional
8:30p.m. Mariachi Alma Mexicana
9:00p.m. Mariachi & Ballet Folklorico Grand Finale

Univision Hosts:

Juanita Buenrostro
Blanca Gaytan
Veronica Fierro
Wendy Daza
Edwin Guzman

ESB MACC Viva Mexico Shuttle Bus with people getting on in the dark

Parking & Shuttle

  • The address of the ESB MACC is 600 River Street, at the intersection of Rainey Street and River Street.
  • There is limited parking in the ESB MACC parking lot for Viva Mexico.
  • Parking is free in the Holly Street neighborhood! Please do not block driveaways.
  • There will be a free shuttle bus giving free rides from the Sanchez Elementary parking lot to the ESB MACC and back from 3:00 p.m. to 10:00 p.m. Please look for the "shuttle stop" signs. You can take the shuttle even if you do not park in the Sanchez Elementary Parking Lot.
  • The ESB MACC building is accessible from Rainey Street and the Ann and Roy Butler Hike & Bike Trail. For an exact location to the ESB MACC on the Hike & Bike trail, type in "Trail of Tejano Legends" on Google Maps.
  • Ridesharing and public transit are encouraged. Bicycle parking is available on site.
ESB MACC Grand Entrance Viva Mexico

What to Bring

These items are allowed inside the festival:

- Folding Chairs (optional)
- Water bottle (free cold water on site)
- Sun protection- hats, sunscreen, sunglasses, etc.
- Umbrella in case of rain
- Baby Strollers and carts allowed
- Family and friends
- Bike lock for bicycles
- Pets are allowed as long as they are kept on a leash 

SAFETY

- Bag Check: Please leave valuables and large items at home.
- Leave bicycles and scooters outside the gates. Try our new bike racks!
- This is a Weapon and Alcohol free event 
- Photography will be in progress. Images may be used for MACC promotion
- Check-in at the Purple MACC Tent to get a wristband for your kids with your phone number!
- The first 300 people to arrive can grab a FREE MACC fan!
- Visit the purple MACC tent for first aid, ADA assistance, access to cooling rooms and nursing rooms, etc

ESB MACC Vendor Market

Vendor Market

We will have a vendor market during the event, 4:00-9:00pm. Get to know these local artists and discover jewelry, clothing, gifts, Mexican imports, and more!

  • Otomi Mari
  • Old School Nation
  • Tinta y Tierra Studio
  • Julia's Crafts
  • Joe Garcia Paintings
  • Athena SIlversmith
  • Muertos Clothing
  • Dollface Accessories
  • Manos Carinos
  • CGarza Arte
  • Amigas Unidas
  • Azteca Pet
  • LoteriaFest
  • De Mujer Designs
  • Artesanias El Güero ATX
  • Sin Miedo Market
ESB MACC Viva Mexico Austin Tejano Music Coalition Table

Resource Fair

Check out these Community Resource Tables!

  • Austin Housing
  • Poder: People Organized in Defense of Earth and Her Resources
  • Austin Energy
  • Austin Tejano Music Coalition
ESB MACC Viva Mexico Food Truck El Mana

Food Trucks & Booths

Come hungry, leave happy! These booths will be at the event:

  • Mom & Pops Popsicles
  • Limon y Sol
  • Aguas del Mundo
  • Cinnamon Sugar
  • Sourdough Reina
  • Mike’s Texas Tacos (FOOD TRUCK)
  • El Mana (FOOD TRUCK)
  • Licos Tacos (FOOD TRUCK)
ESB MACC Viva Mexico Art Activities

Activities for the Whole Family!

There is fun for the whole family at Viva Mexico! All activities are FREE and first come, first-served.

4:30-5:30 p.m.
Hair Braiding with Amigas Unidas US- Workshop, Dance Studio, 1st Floor
Braiding & Products in the Vendor Market after the workshop

4:30-5:30 p.m.
Storytime “Peque y Yo” with AVANCE- Auditorium Atrium, 1st Floor
Fun for the little ones! Sit and listen to a bilingual story in the beautiful natural light of the Atrium.

6:00 p.m.- 7:00 p.m.
Play: La Corregidora- Auditorium, First Floor
One woman show, presented in Spanish, that tells the history of the real-life figure Josepha Ortiz de Domniguez.

4:00 p.m. - 8:00 p.m.
Hands-on Art Activities- MACC Education- Zocalo Plaza, Outdoors
Make a Quezalcoatl Crown or a Luchador Mask & Belt! Activities are free, first-come, first-served, while supplies last.

4:00 p.m. - 8:00 p.m.
Caminos Teen Leadership Program, Zocalo Plaza, Puerta 5
Meet the new student class of 2027 and make a mini painting or some jewelry! 

ESB MACC Exhibit Michael Anthony Garcia

Art Exhibits

Cool off inside our galleries during Viva Mexico! We have two exhibits, in three spaces, on view during the event:

4:00 p.m. - 8:00 p.m.
Exhibit: Mitote - Coronado Gallery, 2nd Floor
Selections from the Gilberto Cardenas and Dolores Carillo Garcia Art Collection

4:00 p.m. - 8:00 p.m.
Exhibit: Bored of Necessity- Community Gallery & Auditorium Atrium, 1st Floor
Michael Anthony Garcia Work from 1996-2026

ESB MACC Viva Mexico People dancing excitedly to Mexican music and decor

Volunteer for the Event!

Want to volunteer? There are shifts for various times, see all shifts and sign up on Givepulse!

*You will need to create a username and login to use Givepulse.*

Volunteer Sign Up
ESB MACC Viva Mexico Samantha stnading in front of old wooden door in red and black dress

Play: La Corregidora, by Samantha Ledesma Montenegro

Play: La Corregidora
By Samantha Ledesma Montenegro
6:00pm, Auditorium

Samantha Ledezma Montenegro has written a one-woman play for this event. She will play the part of "La corregidora" Josefa Ortiz de Domínguez, a real person from Mexican history who played an ofgten-overlooked part in the Mexican Battle for Independence.

Josefa Ortiz  de Domínguez was a woman destined for good manners and after-dinner chats during her famous "gatherings" who had to stay within the limits of tea, poetry and music; She decides to actively participate in politics using her resources and the position of her husband the corregidor to promote and finance the great conspiracy that gave way to the war of independence. Everything happens in the Domínguez mansion when the conspiracy is discovered and the corregidor locks Josefa up so that she does not give her warning. However, she finds a way to let Ignacio Allende and Padre Hidalgo know and they give the battle cry, the Grito de Dolores, raising the people in arms against the viceroyalty.

ESB MACC Quetzalcoatl Crown

Quetzalcoatl: Symbol from the Aztecs

The Queztalcoatl was chosen as this year's image for our annual Viva Mexico event. In the literal sense, the name Quetzalcoatl means "Feathered Serpent" or "Plumed Serpent". It originates from the Nahuatl language spoken by the Aztecs, combining two words: Quetzal: A brightly colored, emerald-green bird highly prized for its long, beautiful tail feathers. It represents the sky, heaven, and spiritual beauty. Coatl: The word for snake or serpent, which crawled on the ground and represented the earth, physical matter, and human civilization. 

By merging these two animals, the name represents the ultimate union between heaven and earth. Beyond the literal translation, Quetzalcoatl is one of the most vital figures in Mesoamerican history and holds several layers of symbolic meaning. The Quetzalcoatl is the God of Wisdom and Learning. He was the patron deity of the Aztec priesthood, intelligence, science, writing, and the arts. He was believed to have invented the calendar and books.

Event Partners:

Univision
Our local Spanish-language news station will be providing bilingual presentations for the event! They bring high-energy excitement to our announcements in Spanish/ English. Univision will be bringing some of their community partners to this event so expect fun giveaways, dynamic activations and exciting activities including loteria!

     Univision Special Guest Hosts:
     Juanita Buenrostro
     Blanca Gaytan
     Veronica del Fierro
     Wendy Daza
     Edwin Guzman

Sonora Hechicera
All-female Cumbia band based out of San Antonio, Texas. Many of the members are music educators and have set their main mission to providing young female musicians representation in the San Antonio music community and beyond. These ladies have grown into a popular highly followed band in the central Texas area. They strive to keep the music they grew up with in the hearts and ears of the next generation.

Danza Azteca Guadalupana
A local dance group founded in 2011 by the Flores family, these dancers bring traditions from San Luis de La Paz, Guanajuato. This ancient dance is rooted in Mexico’s indigenous history. The sacred garments worn in Aztec dance promote the traditions of Pre-Columbian Mexico that are carried on by new generations on both sides of the US-Mexico border.

Ricardo Castillon y La Diferencia
Ricardo grew up in the Texas panhandle, and rose to prominence as the charismatic leader of La Diferenzia, dominating the Tejano charts throughout the 1990s.Their 1994 Grammy-nominated self-titled record (Best Mexican/Mexican-American album) includes the hit singles “Si Lo Quieres” and “Linda Chaparrita”. “Mundo Sin Guitarras” quickly became Song of The Year at the 1998 Tejano Music Awards. After considerable success with La Diferenzia, he embarked on his solo career in 1999. He continued his work with critical acclaim throughout the decades, and in early 2025, is releasing further solo work: Renacimiento del Phoenix. The album features 12 original tracks, each accompanied by a music video, entering a new era that honors his roots while pushing the boundaries of Latin music. 

Ballet Folklorico de Austin
Ballet Folklórico de Austin (BFA) is a vibrant cultural dance group founded in 2014 by Artistic Director Edgar Yépez-García. Known for vibrant, authentic regional costumes and educational performances, the company brings the rich, joyful dances of Mexico—especially Yépez-García's native Oaxaca—to the Austin community. They collaborate with master dance instructors and directors from different Mexican states to preserve traditional choreography, and they hold annual and seasonal events in Austin, such as their Mexico de Colores at the MACC on September 20th, the Guelaguetza Oaxaqueña, and Día de Muertos celebrations.

Samantha Ledezma Montenegro
Samantha is an Austin-based Mexican actress, writer, and theater producer. She is actively involved in the local theater community and focuses on projects that empower women and promote cultural arts. She operates her own production banner, Montenegro Producciones, through which she writes, directs, and performs in original comedic and dramatic plays across Austin. She was featured as a central performer in the multi-disciplinary poetry and music event "SOUL / ALMA", a collaborative project between The Long Center for the Performing Arts and ConnectARTE. Beyond acting, she writes original scripts and librettos for local live-action Spanish-language theater and sketch comedy. Samantha wrote an original play about "La Corregidora" for Viva Mexico, giving viewers insight into an often-overlooked female figure in Mexico's Battle for Independence.

Consulado General de Austin
It is a MACC tradition to invite our Mexican Consulate to commemorate this annual Viva Mexico event. Consul General Humberto Hernández Haddad will give the “Grito” of Independence. El Grito de Dolores or Grito de Independencia, was a speech given by Miguel Hidalgo y Costilla on September 16, 1810, in Dolores, Mexico, that called for Mexicans to fight for independence from Spain. Hidalgo rang the church bell to gather the village and encouraged them to revolt against the Spanish authorities, triggering the Mexican War of Independence.

Casa Canta Choir
The Himno Nacional de Mexico, Mexico's National Anthem, will be sung by the participants of the MACC's "Casa Canta" program, a singing workshop that is part of the MACC's ongoing series of workshops and classes called "Casa de la Cultura".

Mariachi Alma Mexicana
Founded by Michael Diaz in 2024, Mariachi Alma Mexicana has come an award-winning Mariachi in 2 years, placing in the top 3 both years at the Mariachi Conference in Albuquerque New Mexico in 2025 and 2026. This Mariachi is built to promote the Mariachi talent within the City of Austin for Stage Shows and performances.

Latin Breed
Born on the south side of San Antonio, The Latin Breed is one of the most distinctive tejano bands to survive the Chicano/Tejano renaissance. The 10-piece Tejano band continues performing across the nation. Starting out in San Antonio back in 1969, the thought of becoming one of the most time honored bands in la Onda was the last thing on their minds. After logging thousands of gigs over the years, with multiple festival, award show and other big appearances in cities across the country, they find ourselves in our 53rd year of performing latin music. Latin Breed is also known for their strong hornline and for hit songs such as Ay Mujer and Yo Vendo Unos Ojos Negros. 

  • ESB MACC Viva Mexico 2024 with a smiling crowd

    Viva Mexico 2024, hosted at the Pan Am Rec Center

  • ESB MACC Viva Mexico 2024 young dancers singing and dancing in front of mexican flags

    Viva Mexico 2022 at the ESB MACC- Ballet Folklorico de Austin youth dancers

  • ESB MACC Viva Mexico 2024 young dancer and mom in ballet folklorico outfit

    Viva Mexico 2022 at the ESB MACC- A family from Ballet Folklorico de Austin

Assistance at Viva Mexico
If you need assistance with any need, please visit the purple MACC tent. We can assist you with:

-Nursing Rooms
-First Aid
-Sensory Rooms
-Heat-Related Issues
-Lost child/ wristband for child
-Translation/ Interpretation English-Spanish

Take our Survey!
Tell us about things you liked, areas for improvement, and ideas for future events! You can evaluate the Viva Mexico event and/or any other MACC programs or events you've attended using the bilingual link below.

Take the Survey

ADA Statement
The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. For assistance, please contact (512) 974-3917 or Relay Texas 7-1-1. For more information or to request interpretation services, please call Austin 3-1-1 or 512-974-2000.