Program Partnerships
The Music and Entertainment division is committed to serving the needs of the Austin music industry, and we can’t do it alone. We leverage local, national and international partnerships that align with our mission, vision, and values to provide the greatest benefit to the public.
- Austin Music Trade Alliance
The Austin Music Trade Alliance is dedicated to promoting Austin’s music industry globally, while building lasting industry relationships and networks between Austin and network cities for ongoing touring, recording, publishing, and licensing collaboration. For its inaugural year, Austin and Greater Manchester held an exchange program in 2025 where musicians from Manchester visited and performed in Austin for SXSW, and Austin musicians traveled to SXSW London to perform, and Greater Manchester to network with their music industry.
Learn more in the 2025 International Engagements Annual Report (PDF) prepared by the Mayor's office.
- Austin-Toronto Music City Alliance
The Austin-Toronto Music City Alliance—a first of its kind trade and export alliance for commercial music—is a public-private partnership with the Division, Austin City Council, the City of Toronto Music Sector, Economic Development & Culture Division, and private industry leaders in both Austin and Toronto.
- Texas Music Office
Austin is designated as a Music Friendly Community in the State of Texas through the Texas Music Office. The program provides designees with a network for fostering music industry development and sends a clear message to industry professionals that certified music communities are serious about attracting and developing new business.
The Office of the Governor’s Texas Music Office created the Texas Music Industry Directory to list music businesses of all kinds, from commercial music, to education, to tour services. The Division provides the maintenance and promotion of Austin’s portion of the directory, which connects members of the community to cultivate a stronger Austin music industry.
- Love Austin Music Month
KUTX and the Music and Entertainment division have declared each January as Love Austin Music Month to highlight and spread the love of Austin music.
- SXSW Community Music Showcases
In coordination with SXSW and KUTX, the division supports paid opportunities for Austin's musicians and bands to perform in official free community showcases during the annual springtime festival.